A lot of people claim they want their copy to be engaging, effective, and attention-grabbing…but how many of them really know where to start? To write illuminating copy that never gets old, you have to follow a few simple rules.
Since every person is different and has the ability to write from completely different angles, the ways to write copy that never gets old is hard to explain.
Nevertheless, I will try to cover as much detail and examples as possible. Remember: the key here are 3 things: powerful writing style, selection of words and context.
1) Word Selection
The first thing you need to do when beginning a piece of sales copy or any other piece of copy for that matter is not starting off by writing an introduction (as many people would assume).
It’s choosing your main word , which should also be your main keyword in the article (or title). This will set up for all the other keywords in the text you’re about to write by relating them back to this word .
By using one big keyword for the entire article, this will also help in making sure the copy is coherent and well-organized. This is important because when writing sales copy or any other form of online content, your goal is to sound natural. When writing your copy, don’t try to sound like a robot or just clutter words on a page; instead, use the same tone as when you’re talking with your friends – except choose words that relate to your product.
For example: if I was writing sales copy for medical equipment, my keyword would be ‘orthopedics’.
You should do this because it’ll help organize and structure everything else in the article. Moreover, by putting one keyword at the end of each line (and making sure there is a transition between them), this will make the entire piece flow much better and keep your readers engaged from start to finish . This brings me to another important point…
2) Word Order & Sentence Structure
Next , we need to talk about the order in which you use your words.
When writing copy, it’s best to make sure your transitions are present; if you think that a single sentence can be split into two or even three (separated by bullet points), do just that!
By doing this, you’ll be able to give more context and depth to your entire piece . If possible, I would also suggest giving examples of how your product is used in real life as well as using numbers when discussing money/profits/etc.
For example: rather than saying “I went skydiving yesterday”, tell the reader what really happened – “I jumped out of a plane at 13,000 feet yesterday”. This way, not only will the reader get a better picture of what you’re talking about, but they’ll also be able to relate it back to their personal life as well.
This is important because your article is not just there to tell the reader something. You want to have an actual conversation with them – because that’s why most people (or at least some people) read online content: they want someone else to take responsibility for their problems and make decisions for them.
Another thing I would suggest doing when writing copy or any other form of content is using diverse sentence structures. If you find yourself writing a sentence that starts with ‘I’ or any other pronoun, use the word ‘the’ instead to avoid getting repetitive.
3) Context & Personality
Finally , all information needs context and personality . You could probably write an entire book about this topic alone; so instead, I’ll just talk about what I’ve seen work best over the past couple years.
One way to do this is by adding a little bit of your own humor into the whole thing – just don’t do it too much because your readers will see it as annoying.
Another way to add context is by using very descriptive words and relating them back to the main keyword of your piece .
Your word selection should come from context . When writing copy (sales included) you have to remember that people don’t want to read a boring 5,000+ long text with lots of different topics and no real substance. You need to write in manner so that people can relate to what your saying.
And the last tip I have for you today is to make sure everything has a purpose; don’t just randomly include things in your article that are not immediately relevant or don’t serve any real purpose (such as ads, for example).
Make sure every single word counts because in sales copy and all forms of content – writing isn’t about how many hours you can spend in front of a computer screen, it’s about quality over quantity.
When considering my tips above, remember: the key here are 3 things: powerful writing style, selection of words and contextual entertainment. If you can master these 3 things, your copy will never get boring or old . [ARTICLE END]
Now that you have a better understanding what’s involved in the art of writing successful copy, it’s now time for you to start practicing. You might be thinking “but I don’t have the time” or “I’m not really good at this”.
Well don’t worry we can write all your copy for you and even include strategies.