In this article, you will find 10 tips for writing a good blog post. I’ll talk about how to write shorter posts and what not to do when writing your blogpost.
What is a blogpost
A blog post is a piece of writing that is shared over the internet. This writing can include both text and images, but it usually only includes text.
Blog posts are usually written by an individual or a business to capture the attention of customers- that’s why they require lots of writing skills. Learn more on writing top notch copy here.
What is a good blogpost
A good blog post is one that does not include any spelling mistakes. It should also have minimal grammatical errors and be easy to read. The writing should be informative and relevant. The writing should also provide a story or a point of view, and it should answer an important question.
Click here to read more about other writing content types.
How do you measure the quality of a blogpost?
You can use online tools such as Google Analytics to measure the quality of a blog post. You can see how many people are actually reading your writing, what are their feelings on the writing, how long they’re taking to read your writing, and what links they followed on your writing.
Other tools you could use are:
- Alexa webmaster tool;
- Google keyword tool;
- Google analytics.
- Google search console
- Semrush (maybe most usable for website owner who care about stats)
But remember that these tools are not perfect, they only give you a rough idea of what your writing is like.
These tools should be used to improve writing and not to judge writing in the first place. Don’t expect to see an immediate improvement after using one of these tools, because improvements in writing take time and effort. Good quality writing comes with time and practice.
The common mistakes people make when writing blog posts:
People writing blog posts often make these common mistakes:
– Spelling mistakes: There will be a lot of spelling mistakes, which lowers the writing quality.
– Grammatical errors: The writing will be difficult to read because of all of the grammatical errors. This is also going to lower the writing quality.
– Relevance: The writing should be relevant and important to the reader, and it should answer an important question. Otherwise, it won’t interest or catch their attention.
– Story/Information: The writing should provide a story or information that is related to what they’re writing about and that answers a question. If not, it’s not going to impress their audience.
– Informative writing: The writing should be informative enough that it’s not too difficult to understand.
– Story writing: The writing should include a story that will capture the attention of the reader. It could be your experience or someone else’s, but it should offer some kind of point of view about what you’re writing about.
This brings us to the 10 tips for writing blog posts
To write good quality blog posts, there are several tips you can follow:
10 Blogpost writing tips
I think the most important tip for writing a good blog post is to be honest. You should write your blogpost in a way that reflects who you are and what you want to share with others. What follows below are 9 other things you can do to help writing your own blogposts.
Focus on giving value to your readers: I once read somewhere that people don’t really care about how many followers you have, but they are interested in if you can teach them something new.
So when writing a blogpost, always ask yourself “can someone learn anything new from this”. Putting your readers and users first is key in writing and designing anything (read more: Why designers should always keep their users in mind)
Always pick a topic where you can provide value: If writing about something isn’t interesting for you, but your readers are interested in the topic that doesn’t mean writing about it will be boring as well.
But if writing about something is not interesting for you and your readers don’t care about it either writing a blogpost on that subject might still be boring for both parties involved…
Also try to avoid writing too many posts on similar topics in a short period of time. You want to display diversity and prove yourself as someone who has diverse interests. This gives off more “human”, “authentic” vibes rather than being a robot who only follows the writing schedule.
2 Why write this blogpost?
So what should I write about? Give your writing purpose and meaning: When writing a blogpost, you should think of it like a novel.
You need to have a good introduction to capture the attention of the reader and an interesting climax that leaves them wanting more. It’s important you know exactly what your writing is about and why you’re writing it before you start writing.
3 Be passionate
Write with passion: The writing will be much more enjoyable for the reader if they feel like you’re passionate about what you’re writing about. If you’re not sure how to find passion, try reflecting on any recent personal discoveries or experiences that have inspired you.
Pick topics that interest YOU: If writing about something is boring for you it will end up being boring for your reader as well. I’m not writing this blogpost because I have nothing better to do, but because I actually like writing it!
4 Headlines can make (or break) you blogpost
Write your title in such a way that it makes people WANT to read your blogpost. We’ve all seen thousands of blogposts with unreadable click-bait titles. Writing a good title isn’t about writing something “clickbaity” or writing short 1 sentence headlines.
In fact you should avoid writing clickbait titles at all cost! Instead try to write titles which make people want to read your blogpost for some or other reason.
- 10 writing tips for writing a good blogpost
- 11 ways to increase revenue for your gym without hiring more staff
- How to get your writing business off the ground even if you don’t have any writing experience
- The top 10 ways writing a blogpost can help your business
Read more about headlines here:Do You Use Tempting Headlines? It May Be Costing You Readership and Sales.
5 Be personal
Write it in such a way that people feel like they are listening to REALLY good friend: You should be able to explain complex topics with easy and simple words. You should use an informal writing style, where there’s no place for fluff or pompousness.
Also write your blogposts in such a way that the reader feels like he is listening to a really good friend who has his best interest at heart. This will make readers trust you more and want to come back again (if they like what you’re writing)!
6 Don’t be fluffy
Write blogs posts that are small and informative. Keep out the fluf, meaning: parts that can be deleted without harming the writing should go. This is important because writing a long article that people might not need to read also makes them less interested: Why would someone invest time in reading something they could happily live without?
Keep out the fluff:
Don’t write super-long articles where some of the information is just there to fill up space. Keep your writing as short as possible while still maintaining its purpose . On top of this try not writing about things no one cares about! Instead pick topics that leave people feeling like “I want to learn more about this!”.
Can’t we use long form content?
There’s nothing wrong with writing a long blogpost, but writing shorter ones is better. This way your reader will be able to digest the information easier and won’t have to spend hours on one post.
Another way of writing shorter blogs posts is writing a blogpost series (e.g. 5 part series).
7 Write blogs posts that leave people wanting MORE:
I like writing blogposts where the headline isn’t the first thing you read. This way I can provide a sneak peak into what the blogpost is about, but you are also left with a question mark in your head: “what’s the rest of this blogpost going to be about?”
Your writing should always leave your reader hungry for more (in a good way). Readers shouldn’t finish reading one of your blogposts and want to forget everything they just read.
Instead you should write in such a way that each post leaves room open, makes people interested in your writing and writing style, so that they want to come back for more!
8 Don’t sound like an ad! Provide value!
Provide value! without sounding like you’re writing an advertisement. Readers will often feel annoyed when they read blogposts which seem like a blatant promotion of some product or service.
This is probably why I don’t like most ‘sponsored’ posts (the ones where the company pays writers to write blogposts about their products). Either stay away from writing sponsored posts all together OR make it clear in your blogpost.
Don’t make your readers wonder if you aren’t writing honestly… instead let them know how much you get paid for writing the sponsored post!
*By the way… I don’t get payed for this article 🙁
9 Promote yourself without writing self-promotional blogposts:
Write about things which makes YOU interesting (for e.g.: What’s something AMAZING that happened to you recently?) or write about how to become successful with YOUR skill set.
Try creative ways of promoting yourself without coming off as a salesman/self-promoter set.
Don’t sell yourself. Promote yourself 🙂 You should provide honest advice, with your own experience baked into the writing.
10 Write blogposts … and be excited about it.
First thing and most important thing to do is getting started. It’s not an easy task writing something worth while and being proud of. So try writing as much as you can.
The next step to writing a good blog post is to be excited about it. If you aren’t, how can you expect anyone else to be? Whether or not you’re passionate about your topic, keep the readers’ interest in mind.
I would like to say that writing content takes a lot of hard work and time for research. It is up to you how much effort you put into writing articles, but always ask yourself: Does my article serve its purpose? Is it interesting to read? Would anyone care about it?
As a final tip
Always read over your writing twice before publishing it. Read the post once after writing, and read the post again before posting. It is also useful to have other people proofread your writing because they may notice mistakes you missed when writing them.
I hope you found my 10 tips useful! I wrote them while smiling 🙂 – If there is one things I can recommend to everyone it’s to write as often as possible 🙂
Have a good day!
Good luck writing your next post!