The details are not the details. They make the design. A good designer respects their audience and can create a piece with intention and purpose in mind. A good design will bring balance to every project by adding contrast where needed in order to create an impactful visual statement that will last through time.

1. The importance of balance and contrast

Balance is key for any design element in order to help create a sense of stability or calmness. This is often required when designing anything from websites to posters.

Contrast on the other hand creates visual interest for the viewer and also helps emphasize certain aspects of your design, such as typography and its message or even a logo that you might be using as well.

Design is really about balancing the visuals. To make designs look aesthetically pleasing, an important part of design requires effective balance and contrast.

Too much of one thing can be just as bad as too little; if you are not careful, you can end up with a cluttered design that no one will want to read.

Design, when done well, is an art form.

2. How to use typography as a way to communicate meaning or as decoration

Typography is all about the shape of the letters, but it also communicates a lot about the person using that type of typeface.

There are different types that we should know and use

  • serifs, which are fonts with decorative flourishes on the ends of letters or words;
  • sans serifs, which have a simpler form and no frills;
  • scripts, which are handwritten in their appearance;
  • and finally display faces, which are more dramatic forms with lots of character to them.

A good typographer will know how to use these four classifications in order to create effective messages for any particular project-whether it’s a gift card for a business event or an advertisement for your company.

Typography not only delivers a message, it engages the reader. Every curve, every serif, and every contrast can have a powerful impact. Typography is used to communicate tone of voice, personality, age, gender and mood, and it can be easily manipulated.

3. Designing with intention and purpose in mind

A good designer always keeps the purpose of their designs in mind. Designing with intention and purpose means that you should start with a clear idea of what you want to communicate, what the message of your design is. Because if it doesn’t have any meaning or reason for existing then what’s the point?

Design with intention and purpose also means that:

  • I should know all about every element I’m designing
  • how it will function
  • as well as all its properties.

Knowing how your design will look can be important especially when there are many variables to take into consideration, such as color schemes and fonts.

Intentional design is really essential for creating a successful design . It is critical to develop a clear knowledge of what you want your design to do, and how you can implement it.

4. The role of negative space in design

The role of Negative space in design is important and can be the difference between a successful design and one that has failed.

It is necessary to understand the idea of white space in order to achieve balance in your work. White space is often overlooked or not understood by designers because … well, it’s invisible.

Designers should know to present an equal amount of negative and positive spacing in their work. This will ensure that the design looks appealing to the viewer rather than chaotic.

Designs that you make with negative space are not only aesthetically pleasing, but they also engage the viewer because there is something that they are focusing on. Instead of being overwhelmed with other things going on around it.

Negative space can be powerful because it provides visual impact without calling too much attention to itself.

5. Why it’s important for designers to pay attention to the details

The details are not the details. They make the design.

What is a detail?

  • A small or minor aspect of something.
  • The individual parts of a whole, or the various details of a plan, story, etc.
  • A feature of something that is not distinguished by size (as the eye in a painting) but which contributes to its beauty and interest (as an intricately carved urn).

One could say that contrast, negative space, typography and even the intention are all details of your design. As these elements are what make your design stand out from all the rest…

The details are not the details… they make your design. The attention to detail is what will put you ahead of everyone else in this very competitive field.

6. How good design will last through time

“Good design will last.”

It’s not a promise, but more of a guarantee.

Just like good people, good design is something you can count on for years to come.

Good design will last through time because it is designed for the future, not just to fit in with today.

Design appropriately can help people better understand what you are communicating. Designing right means taking into consideration your purpose or message, your audience, the medium and the intended outcome.


  • Designing with intention and purpose in mind  is the first step to a successful design. It is critical for designers to know all about every element they’re designing, how it will function, as well as its properties before starting their project.
  • Balance and contrast are important when creating typographic designs because this can create a beautiful design that also engages viewers by not overwhelming them with too much information on one page or screen.
  • The role of negative space is misunderstood by many designers who don’t understand why white space is so important. Understanding the impact of balance between positive and negative spacing will help you achieve success in your work while keeping things looking appealing without being chaotic.
  • Deciding which details should be included in your work depends on what you want from your design. Choose with intention and purpose not by choosing the first thing that you think looks good.
  • Designs that stick to these elements will last through time because they were designed for the future, more than just to fit in with today.
  • Many designers are afraid of being outdated or not relevant in their design techniques, but timeless designs never fade away

How do you feel about the details of your design? What helps you to be a better designer? Let us know below.

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