Ghostwriters have been around for centuries and has always been an important part of society. Ghostwriters were most prevalent in the ancient world, especially among poets and authors who composed text on behalf of their patrons or employers, ghostwriters have long served as assistants to prominent people.
Copywriting and SEO are two of the most important aspects of digital marketing. Despite their importance, copywriters and SEOs often have no idea how to do their jobs well.
Cliches are overused in the world of copywriting and although a few can work well, most will not. Cliches get bad reputations but that doesn’t mean they are all bad.
Copywriting might sound intimidating at first but it doesn’t have to be! In this article you’ll learn some tips on how to write your own copy with confidence and without fear – even if you’re not a professional writer. All you need is a little inspiration!
We asked people in the office (our office building houses several companies) how they deal with office politics. Here are some of the most popular…
If you have a blog and you are a little bit like me, you must be out hunting for new content all the time. Writing,…
The number of choices that people can comfortably make is very small. Research suggests that the sweet spot is between two to seven choices.
In this article, you learn about the most important part of your homepage and why people are likely to miss it.
I will cover 3 ways to write copy that doesn’t get old. The important take aways: powerful writing style, selection of words and context.
“Skate to where the puck is going to be, not where it has been.”
In a copywriting context, understanding exactly where your copy’s readers are and can be at any given time in the future is critical.
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